Strategic Marketing Consulting

IDS has focused on clients within the Design/Construction market for the past 9 years. This experience gives us an edge over other professional companies who deal in very diverse markets. We know this market; we speak their language and understand their buying trends. As with all the services we offer, the purpose is to be an extension of your team. This is especially so with regards to the marketing consulting service. So many companies just can’t afford a full time marketing person nor do they really need one. This is where IDS comes into play, whether you need everything from a marketing plan, to execution or just assistance with a special project, we can help.

Here is the basic Strategic Marketing Process we follow:

Phase I – The marketing plan, this is where we take a real introspective look at your current sales situation, target markets, goals etc. That information is reviewed and marketing strategies are suggested to support your goals.

Phase II – Prioritize marketing strategies and establish budgets as well as timetables for implementation.

Phase III – Details of marketing strategies presented with estimated costs by quarter/month etc. (This is an on-going and ever changing process)

Phase IV – Get plan approved.

Phase V – Implementation of the plan.

Phase VI – Measuring results as well as continuous review and up dating of goals and strategies.